A professionally designed website can enhance the image of your company. Unfortunately, too many owners describe their website as outdated, poorly designed, or unprofessional. This is where I come in. I help businesses love their website.
Why Have a Professional Design?
“You never have a second chance at a first impression.” Ever heard this before? It’s because it’s totally true. The statistics of people doing research on the internet today before making a purchase is staggering. Google searches and looking up information based on requests from friends or acquaintances can often lead people to your site. This even happens without you knowing about it. What is someone’s first impression when they go to your own site? Whatever that impression is, you can never have another one. A professionally designed site is important because it lets your customers (and future customers) know you care about your business. Giving your web design a professional look shows your commitment to your business and its image.
What Does a Professional Design Look Like?
There is no specific right answer to this because each business is different. A law firm should have a different image and look than a night club. But there are components that need to be addressed for any web design.
- Easily Navigated – When a customer comes to your site there are usually two reasons they are there. First, they may be there just to check your business out. Secondly, they might be there to find out some specific information. In either case, your web design needs to cater to both of these crowds. Make sure that your website visitors can find the information that they are looking for quickly and easily.
- Easy to Read – If the words on your page are either too small or the colors clash, it will be difficult to keep your visitors on your page … and that’s important. Making your text easy to read is very important. It’s also important to make sure that your content is easily understandable too. Don’t make your visitors guess the message you are trying to send.
A professionally designed site always caters to your customers. My best advice is to give them what they want. Your customers and clients usually have an idea of what a professional web design looks like. By offering this to them you can start building rapport instantly.