When building a professional web design it is imperative that the content be your own. Small businesses may not think that they have the time to devote to creating new and exciting content, but that’s one reason why your clients continually come back to you; because you give them what they want. What does this have to do with your web design? It’s all about content marketing.
What is Content Marketing?
In a nutshell, content marketing is the strategy that pulls your customers closer to your business instead of pushing them. It is an indirect approach of touching your audience. Content marketing doesn’t necessarily start with your products or services. It can start with experiences, feelings, or news and builds your brand around those concepts. Many of the great content marketers will be able to reach their audience and build a relationship without ever mentioning what they offer directly.
Why Use Content Marketing?
Today’s consumers are being bombarded with advertising messages all the time. There is a constant battle for the consumer attention. This also means that customers are getting used to tuning out these advertisements wherever they go. They fast forward commercials. They change the channel on the radio station. They stop looking at the advertisements on the right hand side of their Facebook page. They do this because they don’t want to be sold to anymore. They are looking for something deeper. Content marketing provides that deeper level.
How Does Web Design Play a Role in Content Marketing?
Your website is a constant for your customers. It won’t change unless you tell it to. The design can stay familiar to your audience and they can know what to expect when they visit. Your web design can not only offer a consistent experience, but can also keep them informed on what’s new and exciting. A relationship is dependent on the sharing of new information. By blogging and adding to your portfolio, you can keep your customers informed and interested in what’s going on within your organization.
Content marketing encompasses your business on an organizational level, not just the marketing department. Your web design should be able to tell a story, invite people to engage with you and, ultimately, pull your customer closer. If it’s not doing that, please contact me and let me help you get on the right track.